11 June, 2009

Million Project \

The Mobile phone. Bane of Principals, Tutors, Schools and Colleges the world over, turns Teacher’s Pet. The Million program, by Droga 5, involves giving away free mobile phones to students packed with learning tools such as a thesaurus, spell checks and an extra-help tip line to each student. The more a student uses these learning applications, the more rewards — discounts for movies, sneakers, clothes and music downloads, as well as air-time minutes and text messages — are unlocked. A brilliant game-changing idea.

http://www.droga5.com/hostedArticles/cannes08/cannes08million/

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